Gastvorträge

Gastvorträge, die durch die Stiftung Internationale Unternehmensführung ermöglicht wurden:

 

Semester Name Universität Vortragsthema
SS 2013 Prof. Neil Hair Rochester Institute of Technology, USA Personal Branding for Professionals in the Digital Era
SS 2012 Prof. Bradley Wilson School of Media and Communication, RMIT University, Melbourne, Australia Stakeholder Views of Player Crises, Brand Damage and Reputational Harm in Sport Sponsorship
SS 2010 Prof. Gerardo Bielons Autonomous University of Madrid Human Resource Management in International Sport Organizations
SS 2008 Prof. Jürgen Gnoth University of Otago, Department of Marketing, New Zealand Service-Dominant Logic and Destination Branding - the Concept of Brand Controlling
WS 2007/08 Prof. Stephen Vargo University of Hawaii at Manoa, USA Service-Dominant Logic, Prologue, Progress and Prospects
SS 2006 Prof. Don Getz University of Calgary, Canada Event Stakeholder Management
SS 2006 Prof. Lorn Sheehan University of Calgary, Canada International Sport Tourism
SS 2006 Sergio Moreno Gil Universidad de Las Palmas, Gran Canaria, Spain Tourism Image
SS 2006 Angelo Presenza/Antonio Minguzzi Universitá degli studi del Molise, Italy The Mix between Sport Tourism and Cultural Heritage Patrimony for South Italien Tourism Competitiveness
SS 2005 Prof. Don Getz University of Calgary, Canada Eventmanagement and Event Tourism
SS 2005 Prof. Lorn Sheehan University of Calgary, Canada International Sport Tourism

 

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