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Rechts- und Wirtschaftswissenschaftliche Fakultät

Stiftung Internationale Unternehmensführung Bayreuth

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Gastvorträge

Gastvorträge, die durch die Stiftung Internationale Unternehmensführung ermöglicht wurden:

  

  • SS 2014: Prof. Roderick J. Brodie, University of Auckland, New Zealand:
    Managing brands and market equity

  • SS 2013: Prof. Neil Hair, Rochester Institute of Technology, USA:
    Personal Branding for Professionals in the Digital Era

  • SS 2012: Prof. Bradley Wilson, RMIT University, Australia:
    Stakeholder Views of Player Crises, Brand Damage and Reputational Harm in Sport Sponsorship

  • SS 2010: Prof. Gerardo Bielons, University of Madrid, Spain:
    Human Resource Management in International Sport Organizations

  • SS 2008: Prof. Jürgen Gnoth, University of Otago, New Zealand:
    Service-Dominant Logic and Destination Branding - the Concept of Brand Controlling

  • WS 2007/08: Prof. Stephen Vargo, University of Hawaii at Manoa, USA:
    Service-Dominant Logic, Prologue, Progress and Prospects

  • SS 2006: Prof. Don Getz, University of Calgary, Canada:
    Event Stakeholder Management

  • SS 2006: Prof. Lorn Sheehan, University of Calgary, Canada:
    International Sport Tourism

  • SS 2006: Prof. Sergio Moreno Gil, Universidad de Las Palmas, Grand Canaria, Spain:
    Tourism Image

  • SS 2006: Prof. Angelo Presenza/Prof. Antonio Minguzzi, Università degli studi del Molise, Italy:
    The Mix between Sport Tourism and Cultural Heritage Patrimony for South Italien Tourism Competitiveness

  • SS 2005: Prof. Don Getz, University of Calgary, Canada:
    Eventmanagement and Event Tourism

  • SS 2005: Prof. Lorn Sheehan, University of Calgary, Canada:
    International Sport Tourism


Verantwortlich für die Redaktion: Univ.Prof.Dr. Reinhard Meckl

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